Performance Marketing, By The Numbers

The story behind the numbers

Before this client came to us, a comparable period generated around ₹3.4 Cr, mostly from organic reach. Once we took over social media management, content strategy and Meta advertising, cumulative revenue across FY 2025 to FY 2026 grew to ₹33.3 Cr, a 9.8× increase, with Instagram alone contributing over 1,250 attributed purchases across that window. In the most recent 17-day snapshot, Meta advertising reached over 1.38 lakh people and drove more than 56,000 link clicks at a 9.26% click-through rate, all from a total Meta spend of about ₹4.57 lakh. Results like this are why we treat performance marketing as a system to build, not a budget to spend.

GA4 and Meta use different attribution methodologies, so figures above are shown separately by source and shouldn't be added together or treated as total store revenue.