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BLENDSKILLSPERFORMANCE MARKETING CAPABILITIESPerformanceMarketingBuilding measurable growth through paid media, data & technology.AudienceMediaDataConversionGrowthBlendSkillsPK
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BLENDSKILLS02 / 12OUR POINT OF VIEWPerformance marketing is morethan media buying.At BlendSkills, we connect paid media, data, technology and analytics to create measurablebusiness growth. We don't optimise campaigns in isolation — we look at the complete journey.AudienceAdWebsite / AppConversionRevenueGrowth“The objective is not simply to generate activity. It is to generate measurable business outcomes.�PK
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BLENDSKILLS03 / 12WHAT WE DOPerformance marketing built aroundbusiness objectives. 01E-Commerce GrowthDrive customer acquisition, revenue and scalable online growth. 02Lead GenerationGenerate qualified leads while improving CPL and downstream conversion quality. 03App GrowthAcquire users and optimise towards meaningful actions such as registrations, purchases and revenue. 04Premium & LuxuryCombine premium brand positioning with measurable performance and customer acquisition.Every strategy starts with the business objective — not the platform.PK
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BLENDSKILLS04 / 12OUR PERFORMANCE ECOSYSTEMOne objective. Multiple channels.One connected growth strategy. PERFORMANCE ENGINESOCIAL & DISCOVERYMeta, Snapchat, Reddit, XSEARCH & VIDEOGoogle, YouTubePROFESSIONAL AUDIENCESLinkedInPREMIUM VIDEO / REACHJioHotstarAwareness→Consideration→Conversion→RetentionPK
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BLENDSKILLS05 / 12FULL-FUNNEL GROWTHWe build the funnel, not justthe campaign.TOFU — AWARENESSReach · Video Views · EngagementMOFU — CONSIDERATIONTraffic · Landing Page Visits · Product Views · High-Intent EngagementBOFU — CONVERSIONLeads · Purchases · App Purchases · RevenueRETENTIONRepeat Purchases · Remarketing · Customer ValueEvery stage has a different audience, message, KPI and optimisation strategy.Reach → Intent → Action → ValuePK
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BLENDSKILLS06 / 12BUSINESS OBJECTIVESDifferent businesses. Differentdefinitions of success.E-COMMERCEPrimary KPIsRevenueROASCPAAOVNew CustomersLEAD GENERATIONPrimary KPIsLeadsCPLQualified LeadsLead-to-Sale RateCACAPP GROWTHPrimary KPIsInstallsCPIRegistrationsPurchasesRevenueROASBRAND / AWARENESSPrimary KPIsReachImpressionsVideo ViewsEngagementTrafficAssisted ConversionsWe optimise towards the metric that matters to the business — not just the metric that looks good inside the ad platform.PK
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BLENDSKILLS07 / 12E-COMMERCE & PREMIUM GROWTHFrom product discovery to profitablecustomer acquisition.E-COMMERCE1Product Discovery2Consideration3Product View4Cart5Purchase6Repeat PurchaseSupporting capabilitiesNew customer acquisitionProduct / category optimisationRetargetingCreative testingRevenue & ROAS optimisationIncremental growthPREMIUM & LUXURYPremium audience targetingHigh-intent acquisitionBrand-consistent communicationCustomer segmentationRetargetingRevenue optimisationNew customer growthPerformance and premium brand positioning can work together when the strategy is built around the right audience and customer journey.PK
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BLENDSKILLS08 / 12LEAD GENERATION & APP GROWTHAcquisition is only the beginning.LEAD GENERATIONAd↓Landing Page / Lead Form↓Lead↓Qualified Lead↓Sales↓CustomerLower CPL + Better Lead Quality + Higher ConversionAPP GROWTHAd↓Install↓Registration↓Engagement↓Purchase↓RevenueEfficient Acquisition + Quality Users + RevenueCheap acquisition is not always efficient acquisition.PK
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BLENDSKILLS09 / 12DATA & MEASUREMENTThe ad platform tells us whathappened. Data tells us why.MEDIA PLATFORMSMeta · Google · LinkedIn · Snapchat · Reddit · X · JioHotstar↓ANALYTICS — GOOGLE ANALYTICS 4Website traffic · User behaviour · Conversion journeys · Revenue contribution · Paid vs Organic↓APP ANALYTICS — BRANCH / ADJUST / APPSFLYERInstall attribution · User journeys · Registration · Purchase · Revenue↓BUSINESS OUTCOMELeads · Customers · Revenue · GrowthWe use platform dashboards alongside independent analytics and backend measurement wherever required to build a more complete view of performance.PK
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BLENDSKILLS10 / 12TECHNOLOGY & INTEGRATIONSConnecting media with thetechnology behind the business.Advertising → Tracking → Website / App → Analytics → Business DataWEBSITE / COMMERCEShopifyWordPressCustom WebsitesLanding PagesHOSTING / INFRASTRUCTUREHostingerGoDaddyCloud InfrastructureTRACKINGGoogle Tag ManagerGA4Meta Pixel / DatasetConversions APIGoogle Ads Conversion TrackingUTM FrameworkAPPBranchAdjustAppsFlyerThe technology stack is tailored to the business model, platform and measurement requirements.PK
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BLENDSKILLS11 / 12HOW WE DRIVE INCREMENTAL GROWTHWe continuously look beyond theexisting campaign setup.01ANALYSEUnderstand performance andidentify opportunities.02TESTAudiences, Creatives, Channels,Offers, Landing Pages03OPTIMISEBudget, Bids, Audiences,Creative, Funnel04SCALEIncrease investment behindproven opportunities.05EXPANDNew audiences, channels,geographies, products, segmentsINCREMENTALGROWTHPK
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